Matthew Smith

Responsibilities

• Leads the strategy, execution, and implementation of digital communications for the University
• Ensures that the Mercer Homepage and other critical University websites effectively communicate the institution’s distinctives, accomplishments and mission
• Ensures that key marketing messages are consistently integrated into appropriate digital communications
• Consults deans, department heads and others on the design and deployment of digital communications that effectively market their programs
• Manages the development of new tools and applications that advance the institution’s marketing communications objectives
• Works to ensure web publishing policies and graphic standards are maintained and updated as needed
• Serves as a liaison between University departments and outside vendors that are contracted for digital communications development projects
• Follows emerging technologies that would allow the University’s digital communications to more effectively achieve its marketing communications objectives
• Supervises the Digital Communications team and manages underlying projects
• Chair of the University’s Social Media committee